STRATEGY MATTERS.
Don’t wing it.
SET A CLEAR PATH TO RESULTS
Robin Labs is an independent marketing strategy practice.
We put deep, hard-won expertise to work for businesses, non-profits, and agencies across industries.
Getting a bird’s-eye view has never been harder. With more channels and tools available than ever before, it’s almost impossible to know where to focus. We point you in the right direction, from understanding your audience to connecting with them in a way that builds trust.
go-to market strategy
brand strategy
marketing playbooks
CAMPAIGN PLANNING
messaging strategy
DEMAND GENERATION
go-to market strategy
brand strategy
marketing playbooks
CAMPAIGN PLANNING
DEMAND GENERATION
messaging strategy
where we help.
Maybe you’ve got the right resources, but they’re not pulling in the right direction. Or maybe you don’t, and you need to build a case for more marketing dollars. Or maybe your messaging just isn’t driving leads.
That’s where we come in.
HOW WE WORK.
Get to the root.
More content or a new campaign isn’t always the answer. We start by defining the problem with razor clarity, then we tackle the solution.
See the big picture
It’s easy to get lost when you’re deep in the weeds. We help you step back, see your goals from a new vantage point, and find a way forward.
make it useable
No good strategy should die in a document. We turn strategic thinking into tools, priorities, and plans your team can actually use.
know the territory
It’s a bird-eat-bird world. We do our homework and keep our skills sharp, studying the latest in marketing strategy so you don’t have to.
CASE STUDY 01
Making cybersecurity impossible to ignore.
CIRA wanted to get more Canadian households using Canadian Shield, its free cybersecurity app.
See how our founder helped bridge the gap between product strategy and multi-channel creative.
CASE STUDY 02
COMING SOON
THE ONLY STRATEGY CONSULTANCY RUN BY Mark Brownlee
Robin Labs is Mark Brownlee’s brainchild. But Mark Brownlee doesn’t have a child’s brain.
Could a child build a career solving messy marketing puzzles for agencies, businesses, and government clients? (Don’t answer that.)
GOT A MARKETING PROBLEM? let’s fix that.
Strategy insights, straight from the nest.
Marketing musings and the occasional bad bird pun – that’s a newsletter worthy of your inbox.